2022 retail buyer Report

Zipline Logistics surveyed our network of retail buyers to better understand why certain products get on shelves over others and how we can empower CPG brands to stand out in the ever-changing, competitive market.

Our network of buyers belong to some of the biggest retailers in the game: Target, UNFI, KeHE, Walmart, Sam's Club, Costco, and Big Lots, to name a few. 900+ retail buyers from 175 retailers were included in our research efforts.

In This Report You’ll Learn...

• Past and current challenges impacting the global supply chain
• Qualities retail buyers look for when selecting suppliers 
• Out-of-stock opportunity available to CPG brands