Shipper: WTRMLN WTR—Nationwide manufacturer of cold-pressed, juiced watermelon beverages.
Challenge/Background: WTRMLN WTR grew quickly and expanded its sales across the United States. Because the brand’s product is temperature-sensitive, it required refrigerated shipping to fulfill its growing orders. Temp-controlled shipping is fragmented with few providers operating nationwide. WTRMLN WTR needed to manage relationships with several disparate regional providers at once.